A website built for both Google and AI assistants
A business site has two jobs: get found and create enquiries. We build server rendered sites where the whole content sits in the page, with quote flows that capture leads and measurement that shows what the marketing actually returns.
Plenty of modern sites send an empty page to the visitor and assemble the content in the browser afterwards. Google usually copes. Most AI crawlers do not, and more and more buyers start their research in an assistant rather than a search box. So we render everything on the server: the text, the prices, the questions and the answers sit in the HTML that goes out, not only after the scripts have run.
On top of that we add structured data, hreflang when the site runs in several languages, a sitemap that stays current and an llms.txt describing the business in plain text for an assistant. None of that is a trick, it is simply making the content readable for whoever is going to quote it. The pages are built around what a buyer actually searches for, not around our internal wording.
A site that produces no enquiries is a brochure. So we build in the things that capture interest while it exists: price calculators, multi step quote forms, booking on the page itself and an alert to you the second somebody fills it in. Every lead carries its source, so you can see which page and which channel produced the business.
What you get
- Server rendered pages where the whole content sits in the HTML, readable by search engines and AI assistants alike.
- A page structure built around what buyers search for, with a unique title and description per page.
- Structured data, sitemap, hreflang and llms.txt built in rather than added afterwards.
- Quote flows, price calculators and booking that capture the enquiry while the interest is there.
- Leads with their source and an immediate alert, so no enquiry is left sitting.
- Our own visitor measurement without third party tools, plus a weekly report on what search delivers.
- Real multilingual support where each language has its own addresses and its own copy, not a machine translation.
When it fits
We only show up when somebody searches our own name, never for what we actually sell.
The site looks good but we get almost no enquiries through it.
We do not know which page brings customers, only how many visits we get in total.
Two ways to own it
You decide how you pay for what we build. Both routes give you the same system.
You own the solution
One fixed price, paid once. The code is yours, we hand over the source and you can take it anywhere, with us or without us. A good fit if you want control and an investment that becomes a real asset on your books.
We own the code
A low monthly fee and no upfront investment. We handle hosting, updates and continuous improvements. A good fit if you want to get going quickly without tying up capital, and would rather have a cost you can switch off than an investment you have to write down.
Not sure which one? We will talk it through with you, free of charge.
Common questions
- How quickly does a new site start showing up in search?
- Technically within days, but positions take longer. Expect a few months before pages for new search terms bring traffic, and pages that answer a concrete question move faster than broad terms.
- Can you take over and improve our existing site?
- Often yes. We review what is there, say plainly whether it is sensible to build on or cheaper to rebuild, and keep the addresses that already rank using permanent redirects.
- Can we edit the text ourselves afterwards?
- Yes. We agree together what you edit yourselves and what stays fixed, so nobody accidentally removes the thing that makes the page findable.
Sound familiar?
Describe the problem, not the solution. We reply within one working day.