digitaliseramera.nu

The challenge

Customers no longer search on Google alone. They ask an AI assistant, and it answers from whatever it can read. An ordinary site that assembles its pages in the browser is invisible there. At the same time, every pricing question and every quote was getting stuck in an inbox.

What we built

• A server-rendered site

  The full content sits in the page itself, so search engines and AI agents see it without running any code.

• Structured data

  The business, its services, offers, common questions and breadcrumbs are described in machine-readable form, so machines understand what the page is about.

• A dedicated AI layer

  An llms.txt that guides AI agents, robots rules that let AI crawlers in while keeping the portal and API out, and a sitemap that generates itself.

• Price calculator

  The visitor picks a focus and a size and gets a range straight away. Those choices follow them into the quote request.

• Quote form

  Works even without JavaScript, allows documents to be attached, and tracks exactly which page, referrer and campaign produced the enquiry.

• Spam protection

  A honeypot, rate limiting per hashed IP address and a size limit, without a genuine customer running into a hard block.

• Instant notification on every lead

  A Slack message, a confirmation email to the customer and an internal copy.

• Consultant portal

  Sign-in via SSO or a magic link, a quote inbox with status, and a quote builder that produces a PDF with version-controlled terms.

• Measurement of its own

  Page views, keyword tracking against Search Console with a top ten target, and a weekly report to Slack.

• Automatic reminder

  The system nudges whenever a quote request has gone unanswered for more than a day.

Worth mentioning technically

All pricing content lives in a single source and is exposed as its own API, so the price can never say one thing on the site and another in the quote. Every failure path reports to a dedicated alert channel.

The result

The pricing question is answered on the site without giving away the pricing model. Leads are captured, notified and followed up automatically. A quote with terms is produced in minutes rather than in document templates. Visibility is measured against a stated target instead of guessed at.

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