Painting contractor in Halmstad municipality

The challenge

A painting contractor does not compete nationally. It competes to be visible when somebody in the next village searches for getting a house painted. At the same time, an unreasonable amount of time goes into answering roughly what it costs.

What we built

• Price calculator

  The visitor picks what needs painting, how much of it and which method, and gets an estimated figure with a clear note that it is not a quote.

• Contact form

  Server-side validation, a honeypot, a timing check against bots and rate limiting per IP address.

• Enquiries land in two places at once

  An email to the company and a Slack notification, so nothing is lost if the email gets stuck.

• A page per service

  Interiors, exteriors, spray finishing, prices, references and contact.

• Reference work

  Dates, an image gallery and a description for each completed job.

• Local area section

  The towns in the municipality, with click tracking per town, so the company can see where the interest is.

• Built-in visitor measurement

  No third-party tools: sessions, scroll depth across four levels and clicks on tagged elements.

• Automatic monthly report

  By email, with visitors, engagement, conversion rate, the most clicked elements and the most popular towns.

Worth mentioning technically

Structured data for a local business with geodata, opening hours, a service catalogue and every town covered, plus common questions and breadcrumbs. Server-rendered, with an llms.txt so AI assistants can read the site.

The result

More qualified enquiries from across the municipality, less time spent on pricing questions, an instant notification on every enquiry, and a monthly picture of what the site actually does rather than what it feels like it does.

Images